What topics would you like to present, or have a discussion about at ProductCamp Toronto 2009?
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55 votes
Power Tools for PM: How to Analyze, Diagnose, and Improve sales results (& everything else in B2B)
This is an interactive session with a set of “power tools” that will help Product Owners/Managers/Marketers improve sales performance for B2B products. I will provide an analytical approach to review product performance in the sales channel, identify constraints, conduct focused research, and ta... more
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38 votes
Turning ideas into opportunities
A lot of people have ideas. Some may be great ideas, but how can you take your idea and see if there is really an opportunity for it to succeed? Is there really a need for your idea? If so, how big is the need and what must you do to take your idea forward. This discussion will help people unders... more
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31 votes
10 Secrets to Great Product Management
During this discussion we will explore why I think these are the ten secrets to great Product Management. As a group, we will share our experiences and resources for you to begin using on Monday.
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29 votes
Product Marketing/Management and Social Media
There are hundreds of tools out there that allow customers to talk about your products with prospects, other customers and with you. How do you monitor what's happening and what is the best way to start engaging in social media?
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27 votes
How Do I become a Product Manager
- Skill involved
- How to sell yourself to your current company why you think a Product Manager Role is needed any why you are a great fit for it -
26 votes
The Strategic Role of Product Management
This update to The Strategic Role of Product Management includes a introduction to the new Pragmatic Marketing framework and the impact of agile methods on product management.
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23 votes
Product management tools? Which are your favorites and why?
Product management is complex. Tons of data to manage. Tons of communication and collaboration required. What are the most useful/effective tools for product managers.
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21 votes
On reqs & specs. which is which?
It's generally agreed that product managers write requirements. But what's a req and what's a spec? And which one is product management and which is somebody else? This session will explore the history and give practical tips for writing requirements in an agile development environment.
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18 votes
Business-Driven Product Management
Inevitably Product Managers are faced with balancing a variety of competing business objectives from different sources. Given the scarcity of development /qa/doc resources, only certain things can get done. So how do you decide what needs to get done to meet the corporate objectives? This present... more
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15 votes
Brands, Products, Are You Listening?
The emergence of social media has moved us from an "Information Age" to an "Age of Conversations". Between Twitter, Facebook, YouTube, et al, we’re spending more time talking to each other and less time paying attention to messages from advertisers. How will a brand survive? T... more
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13 votes
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12 votes
Converting opportunities into results
People often say there are many opportunities - even during a time of crisis - so how come, results are still hard to come by or not being produced? What is missing? In this inquiry we will look into what it takes to produce results from the premise that there is an abundance of opportunity in th... more
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11 votes
International Product Management/Marketing
Describe and discuss the technical and marketing challenges of product management and product marketing internationally.
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10 votes
People as a Major Factor in Product Success
Fully involving your staff in product development and marketing can unleash a torrent of creativity. Are you fully realizing the abilities and talents of your people?
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8 votes
Do you have to be a "Quant" to be a good Product Manager?
How much of a "Quant" do you have to be to be a good Product Manager? ROI, Discounted Cash Flow, Internal Rate of Return, Net Present Value, Burn rates, Churn rates, Clickthrough......
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8 votes
Using Social Media to drive product user acquisition
Discuss, brainstorm, share ideas of how best to utalize existing social media tools to drive new user users to your product, software.
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7 votes
Market Integration and/or Penetration
Looking for a strategy to increase market share of a product or service in an existing market has become a challenge to many small businesses in today's market. What strategy can small businesses adopt to make a mark in an well established market based on ideas and opportunities?
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6 votes
Are you delivering any value? How I saved my job through integrated product management
Format: Roundtable discussion
Frequently product management and marketing are challenged with the question "what value are you providing" to the rest of the company. It may have been due to recession cuts, ignorant management, or simply an honest question on quantifying the things we d... more
