This is an interactive session with a set of “power tools” that will help Product Owners/Managers/Marketers improve sales performance for B2B products. I will provide an analytical approach to review product performance in the sales channel, identify constraints, conduct focused research, and target initiatives for improvements. I will also provide suggestions on how to contact buyers even if your management will not permit it. The session will be interactive and topics can be shaped by participants. Bring your questions and tough problems.

A lot of people have ideas. Some may be great ideas, but how can you take your idea and see if there is really an opportunity for it to succeed? Is there really a need for your idea? If so, how big is the need and what must you do to take your idea forward. This discussion will help people understand how to identify whether their ideas really have some potential in the market.

During this discussion we will explore why I think these are the ten secrets to great Product Management. As a group, we will share our experiences and resources for you to begin using on Monday.

There are hundreds of tools out there that allow customers to talk about your products with prospects, other customers and with you. How do you monitor what's happening and what is the best way to start engaging in social media?

- Skill involved
- How to sell yourself to your current company why you think a Product Manager Role is needed any why you are a great fit for it

This update to The Strategic Role of Product Management includes a introduction to the new Pragmatic Marketing framework and the impact of agile methods on product management.

Product management is complex. Tons of data to manage. Tons of communication and collaboration required. What are the most useful/effective tools for product managers.

It's generally agreed that product managers write requirements. But what's a req and what's a spec? And which one is product management and which is somebody else? This session will explore the history and give practical tips for writing requirements in an agile development environment.

Inevitably Product Managers are faced with balancing a variety of competing business objectives from different sources. Given the scarcity of development /qa/doc resources, only certain things can get done. So how do you decide what needs to get done to meet the corporate objectives? This presentation outlines a Business-Driven approach to product management that companies are using today to make product decisions.

The emergence of social media has moved us from an "Information Age" to an "Age of Conversations". Between Twitter, Facebook, YouTube, et al, we’re spending more time talking to each other and less time paying attention to messages from advertisers. How will a brand survive? The first step, listen to the conversations.

People often say there are many opportunities - even during a time of crisis - so how come, results are still hard to come by or not being produced? What is missing? In this inquiry we will look into what it takes to produce results from the premise that there is an abundance of opportunity in the world today.

Describe and discuss the technical and marketing challenges of product management and product marketing internationally.

Fully involving your staff in product development and marketing can unleash a torrent of creativity. Are you fully realizing the abilities and talents of your people?

How much of a "Quant" do you have to be to be a good Product Manager? ROI, Discounted Cash Flow, Internal Rate of Return, Net Present Value, Burn rates, Churn rates, Clickthrough......

Discuss, brainstorm, share ideas of how best to utalize existing social media tools to drive new user users to your product, software.

Looking for a strategy to increase market share of a product or service in an existing market has become a challenge to many small businesses in today's market. What strategy can small businesses adopt to make a mark in an well established market based on ideas and opportunities?

Format: Roundtable discussion

Frequently product management and marketing are challenged with the question "what value are you providing" to the rest of the company. It may have been due to recession cuts, ignorant management, or simply an honest question on quantifying the things we do. We'll try to bring out the best stories on how you justified your job to higher management, and explore different ways on how to elevate your job.

aka: The story that saved my job!